Everyone wants to be trendy: in fashion, in the shows and movies they watch, and even in what they’re eating. In any industry, it’s key to be innovative and put out ‘the next BIG thing.’ In the food industry, where consumer tastes are constantly evolving, it can be difficult to stay ahead of the trends.
Right now, it’s all about heat. Consumers have started seeking hotter dishes that incorporate peppers from all over the world; people are trying everything from more traditional peppers like Jalapeno Pepper, to extremes like Ghost Chili Peppers. Condiments like Tabasco Pepper Sauce, Sriracha, and Cholula, all of which started out with cult-like followings, have become mainstream staples at restaurants and in homes.
Recently, our PD and Culinary teams have been busy developing custom recipes using ingredients like Chipotle Peppers, Ancho Chile Peppers, and even Guajillo Chile Peppers. Requests for custom formulations of different types of spicy sauces have peaked, as more and more people seek out food with higher heat levels. Some of the hottest sauces (pun intended) are old staple products, like a favorite dressing, with heat added for an additional kick – a new twist on an old favorite.
As they say, “Some like it hot, some like it cold.” But it’s pretty clear: hot sauces are hot right now